Meaning Created in Media pt.2

Connotation helps a piece of media become more intellectual because it gives a word or phrase a back meaning that you have to think about for example, a cross is a symbol of a religion. Connotation relates to anything that may be associated with the word or phrase for example, an implied judgement feelings or value.

Denotation does the opposite to what a connotation does, it literally gives you what you're looking for or at. It sometimes helps if the audience isn't capable of understanding the connotation. For example, a simple cartoon hearts denotation is an actual heart, as the connotation is love and affection.    








Signification sets its purpose to help the audience know certain things without them literally being in sight,  to signify something with another action. For example, if a character is having morning sickness, it suggests that she is pregnant.










Iconography is used to gives characters iconic attributes and helps the audience figure out what type of person or place it is. For example, in the old westerns, if someone rode in on a black horse wearing all black, it is trying to tell us that this type of person is bad. 








Anchorage is used in media to attach meaning to something through either the juxtaposition of two images which construct a meaning or the matching of words to images.
For example in advertising, an image alone is polysemic- open to a range of interpretations. To clarify what the image means and so to make the image relevant to the purpose of the advert, text can be added.