Tuesday, 24 April 2012

Discuss the effect of representation in media products on target audiences/ consumers.

In some media products people are often displayed in ways that might not seem as innocent as they might actually be. Often this is because of something they've done in the past or is in action of doing. Social groups often get represented in media products badly because a minority decide to do something bad, although this is not always the case, they could be represented in a good way.
There is always an on-going issue with sexism, violence and racism, it always seems to be a problem or a reason to do something. For example, an Asian woman was shot and robbed in the street this morning, this is really just a regular crime but the newspapers will have to turn it into this whole debate on whether it was because she was Asian, or because she was a woman, when really most of the time it's neither.
Places always get representations whether it be good or bad, mostly this is because of the past, i.e. wars, conflicts. There are few outstanding people that depict what society thinks of them, then those types of people whether it  be race, culture or sub-culture become the stereotype of that certain group.

Every now and then there will be more popular media products, really its all to do with the consumers, nowadays it's the more youthful people who invest in things like online newspapers etc. Apple are a really good example for influencing mass audiences because they give discounts to schools, the students then get used to their products influencing them to buy their own for when they're at home. Also a spokesman from apple would have a conference on a new product that would be releasing soon, giving people a short insight to what's in store for them, this is a really genius idea on their behalf, making their products so desirable for the youth of today. Also when celebrities get seen with certain media products they set a trend for people who are often younger and inspired by them.

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