Multi- Nationalism (print)

Throughout the years the newspaper has being growing in many ways, in this piece of work I'm going to be exploring how it's became a multi-national source of media.

I will start with of course, Rupert Murdoch owner of such papers as 'The News Of The World' and 'The Sun'. He helped make newspapers multi-national a great deal. He was born in Australia and inherited 'News Limited' from his father and then went onto expand in the UK, later he went onto working in the states. Then went to buy 'The Times' his first British broadsheet.

Something else that helps the newspapers become multinational is the internet. Without this we would have to print one countries paper in another countries. The World Wide Web enables anyone with an internet connection to access information online, of course including newspapers. Some papers allow people to see the issue  for free, but usually have loads of advertisements making them money, whilst others have a subscription fee (usually monthly).

Having newspapers in different countries in a way links us together on whats going on in the specific country. It is also ideal for if you're on holiday and you want to read up on whats going on, its the cheapest and best way to stay in the know on your own country.

Letter to OFCOM

Dear OFCOM,

I am writing to inform you of a certain episode on your show, Eastenders where the character 'Ronnie Mitchell' stole another characters baby ' Kat slater' played. I am compelled to write this because i find that this is very inappropriate content to be broadcast on the programme because it is simply plain wrong to steal anything from anyone especially a child.

This was a very bad act of storyline to show on the television, Maybe instead, they could of had her try to steal the baby whilst the parents were still there, there would've been great tension and dispute between the two couples. There is also the issue of young viewers seeing this, it is not good for their eyes to see this and for them to maybe think that it is acceptable.

Yours sincerely

                         -Alex Crowcombe

Media Codes and Conventions

Codes and conventions

A media Convention is what the viewer would expect to see in a specific genre. These do not have to be in the film, but it is likely that they will be.

A media Code is a certain effect or event that indicates that something is going to happen.

Musical

Conventions:

Dancing

Songs

Upbeat feel

Medium shots of people dancing and singing

Costumes

Non Diegetic instruments

Codes:

Smooth slow music means that there could be a romantic scene coming up.

Upbeat fast music suggests that a character is happy or has achieved something.

Action

Conventions:

Guns

Chase scenes

Vehicles

Damsel in distress

Crane shots over fight scenes

Death

Codes:

Silence could suggest that a burst of action is about to happen.

Weather of the scene could show the characters emotions.

Spy

Conventions:

Guns

Gadgets

Suits

Girls

Violence

Revenge

Stealth

Codes:

Eerie music suggests that something bad is about to happen.

Non diegetic music shows how the main character is feeling at the time.

ASA

ASA:


The ASA is the UK's independent supervising of advertising across all media. It's their job to make sure all adverts meet certain requirements and if they're appropriate for all audiences.

 The shear power of the self-regulatory system lies in the independence of the ASA and the help and commitment of the advertising industry, through the CAP, to maintaining the top standards laid down in the Advertising standards, which are made to keep people safe from advertisements and make it fair for other advertisers.

These are a few examples of the types of adverts they do

1. Radio 

2. Adverts on the television

3. Shopping channels

4. Posters

5. Brochures

6. Leaflets

7. Special offers

8. Prize draws

9. Competitions

10. Cinema commercials

11. Magazine and newspaper commercials

12. Direct mail 

13. Door drops

14. Internet advertisements 

15. Ads on CD ROMS

16. Faxes

17. Comercial emails

18. SMS message ads

Advances in technology

I am going be pointing out differences between when Coronation Street started on the 9th December 1960  to the 3rd November 1969, then eventually the HD version on the 31st may 2010

This is the debut episode of Coronation street (9th December 1960) 

http://www.youtube.com/watch?v=Z_7Z3046_dg


The scene is black and white which gives the effect that it's a depressing place ( dull,lifeless, not a nice place to live), which can not the class of people which live there. The movement of the camera at the beginning is not very stable as you can see it shakes around more than it does now, it was simple tracking which made it not very smooth. They used very simple camera shots to show dynamic views, they do this by having people behind the lead character in the scene so that the stars look more important with power.

There is a really depressing feeling to this clip mostly due to the fact that its in black and white, this also reflects onto the characters. The tracking of the camera is very simple and this gives the camera a very shaky effect. They were quite clever with having people stand out as a powerful character by having people stand behind her.

First colour episode in colour. (3rd November 1969).

http://www.youtube.com/watch?v=e5MjTO54UNw

The introduction is now in colour but little green making the set seem like it is still a depressing place to live, because it connotes lower class citizens because of the places they live in that are all cramped up in a small place. The camera movements have been upgraded and are now smoother but it is still not smooth in some parts. The pub in coronation street is a conversation that skips to another conversation and it pans to another conversation, it is all very confusing to watch.

Intro now in colour, although not really organic colours in there so it still has a quite depressing feel to it. Yet again connoting the characters in cramped living space. The camera has seemed to get better but on the more complicated shots its still shaky.

First HD episode of (Coronation Street. 31st may 2010)
http://www.youtube.com/watch?v=IdfLn5dHhzI

Coronation street has developed a lot now because it is in HD and the camera movement has improved vastly. The set is more like a middle class as it has people roaming the streets in fashnoble clothing. There are stores and cafes with extras in them making it look like a happier brighter place to be and it also gives the impression that it is more populated. The picture quality is so much better as it does not have any bent camera shots and it is all shot in the greatest quality possible, instead of being blurry.

There are phenomenal differences from when Coronation Street first started to now. Such as the quality is now High Definition and the camera movement is much smoother. The place looks more upbeat and happy, extras create an effect of it being a civilised environment. It appears they have taken longer on each shot, they are all clear and not blurry at all

Coronation St. changes in style (soaps).

Coronation Street Changes In Style (Soaps)

Coronation Street has changed majorly over the years, from things such as editing effects, camera shots or even introductions. In 1961 there were no transitions of any kind, whereas in 1979 they started adding in fades and dissolves.

The 1961 did not have as much silence, the key code adding tension to a scene compared to the 1979 version where the was a lot of tension created by silence. This effect could be key to linking the actors emotions with the viewers.

Another key element to soaps are Camera shots. The shots in 1961 version were called ensemble shots, which had 2-3 people in them, these often showed a social hierarchy if the person talking had other actors standing behind each other, sometimes it didn't if they were standing separately. The camera shots were also really bumpy due to the low budget the show that it had at the time, although in the 1979 version the shots distinguished the hierarchy in a clear way and the movement of the camera was a lot smoother. There was also a crane shot featured in the 1979 version, this shows that shows budgets were raised since 1961 as the crane is quite expensive to hire.

Colour was also a key ingredient to making Coronation street a successful soap, the first episode in colour being on the 3rd of November 1969. This was better but it didn't show vibrant colours, they were dull and murky. This wasn't a big of a problem in the 1979 version as they brightened up a little.






By 2012 Coronation Street has changed a lot since 1961, for example the production budget has been raised substantially. This one factor changes everything, the camera shots were a lot better in smoothness and the places they could get to shoot the shots was also really great. Coronation Street has greater knowledge of the codes they need to be using to create the emotional links between the actor and the viewer. Coronation street has gone from black and white to shooting in high definition.

Discuss the effect of representation in media products on target audiences/ consumers.

In some media products people are often displayed in ways that might not seem as innocent as they might actually be. Often this is because of something they've done in the past or is in action of doing. Social groups often get represented in media products badly because a minority decide to do something bad, although this is not always the case, they could be represented in a good way.
There is always an on-going issue with sexism, violence and racism, it always seems to be a problem or a reason to do something. For example, an Asian woman was shot and robbed in the street this morning, this is really just a regular crime but the newspapers will have to turn it into this whole debate on whether it was because she was Asian, or because she was a woman, when really most of the time it's neither.
Places always get representations whether it be good or bad, mostly this is because of the past, i.e. wars, conflicts. There are few outstanding people that depict what society thinks of them, then those types of people whether it  be race, culture or sub-culture become the stereotype of that certain group.

Every now and then there will be more popular media products, really its all to do with the consumers, nowadays it's the more youthful people who invest in things like online newspapers etc. Apple are a really good example for influencing mass audiences because they give discounts to schools, the students then get used to their products influencing them to buy their own for when they're at home. Also a spokesman from apple would have a conference on a new product that would be releasing soon, giving people a short insight to what's in store for them, this is a really genius idea on their behalf, making their products so desirable for the youth of today. Also when celebrities get seen with certain media products they set a trend for people who are often younger and inspired by them.

Meaning Created In Media pt.1

Colour can determine how a article or picture is presented and it helps the audience relate or understand whats join on in the picture, whether it be positive or negative. The way the text is presented in could add passion or spirit into the story or article reaching out to the audience and establishing an emotional link. For example, the sun uses quite bold, simple text for more simple people whilst the 'Times' uses more formal text aimed at more sophisticated people. Language will also emphasis the text or spoken words and add passion of whatever the subject may be. Music influences the sub culture or the feeling of a video or film, for example if the music is quite angelic, the visual will be of something peaceful and the audience will feel peaceful as well . Simple things have an impact on the audience of a piece of media such as images whether it be of a dying child or a group of puppies, most viewers need a guideline on what the article is about.

Sounds effects can be the key element to a feature film or a short video, they emphasise certain movements or actions, for example in the clip above, the punch doesn't make as loud of a noise as it does in the movies. Performers are a vital part to a performance or a video, all depending on whether they meet the expectations of the director, the whole production could rely on whether the actors create an emotional connection to the scene. 






Mis En Scene creates meaning because it leads us to believe that we are looking at a real piece, not an act. For example, if you were watching a film about police and the actors were not in police uniforms  you would feel as if there wasn't a sense of verisimilitude. Props, like the costumes are vital in sustaining the viewers belief in the television show or movie. For example, the film 'Full Metal Jacket' wouldn't be as believable without the military equipment.